German fashion designer, Philip Plein has been threatened with a lawsuit from Ferrari amidst recent social media posts on his Instagram page. The content shows himself and three others posing half-naked for ‘car wash’ photographs that feature a Lamborghini Urus, Rolls-Royce Cullinan, and a green Ferrari 812 Superfast. Below are the images that some readers might find utterly vulgar:
Ferrari isn’t best pleased with being associated with this lifestyle. The luxury supercar manufacturer claims that images like these could damage the brand’s reputation. And to make matters worse for Ferrari, Philip has 1.8m followers, so quite a few people have already seen it – causing Ferrari to worry a tad.
In a recent letter from Ferrari, Philip has been ordered to remove some of his pictures because they “tarnishes the reputation of Ferrari’s brands”. The image above shows a pair of his designer shoes on two luxury cars, whilst a woman appears to be squirting water in front of them.
The letter goes on to say: “Ferrari’s trademarks and model cars are associated in your pictures with a lifestyle totally inconsistent with Ferrari’s brand perception, in connection with performers making sexual innuendos and using Ferrari’s cars as props in a manner which is distasteful. The behaviour tarnishes the reputation of Ferrari’s brands and causes Ferrari further material damage”.
Where most agree with Ferrari, many of his followers enjoyed the images. But let’s be honest, a pressure washer and some snow foam is a much more effective way to clean your car.